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Managing a website takes more than just producing high-quality content. As the webmaster, you need to continually improve its performance. Not only does the improvement contribute to brand building, but it also helps deliver an excellent customer experience. By making users’ stay on your site enjoyable, you get to reduce bounce rates and climb the SERP ranking much easier.

Who doesn’t want that?

If you don’t know where to start, you have come to the right place. This article will uncover some of the best methods to improve site performance. Check them all out and see if you can apply these methods to your site. 

1. Using a Reliable Web Hosting Service 

Improving site speed begins with choosing the right hosting service. Not only does hosting affect website performance and security, but it also improves the site’s reliability and accessibility.

When choosing a hosting provider, always consider the number of resources you need based on your expected traffic. The resources generally include bandwidth, RAM, disk space, and CPU cores. It’d be better to buy the hosting that suits your needs instead of overspending on resources that you end up not using. 

Additionally, it’s best to pick a hosting provider with reliable customer support. Be it through a live chat, phone support, or email, they should always be ready to help you solve any technical difficulties that may arise. You can check the reviews on various forums to make sure that the support team of your chosen hosting provider is always up to the challenge.

Last but not least, the hosting provider should provide top-notch security features. Having a fast website will do you no good if it’s not secure. Therefore, make sure the hosting provider equips security measures like Firewalls, DDoS protection, and an SSL certificate.

There are plenty of reliable web hosting services like 000webhost that offer affordable hosting plans. Therefore, you don’t have to break the bank to get the hosting service your site deserves.

2. Leveraging Browser Caching

When visitors come to your site for the first time, their web browser downloads all the web files such as HTML, CSS, JavaScript, and images to display the page. The problem is that this action can be time-consuming and overwhelming for the server.   

Browser caching lets visitors’ browsers store some of the static files locally. When they revisit your site, their browser will retrieve these files from their local storage instead of burdening the server with similar requests. Consequently, they will get a faster load time.

If you own a WordPress site, the easiest way to enable browser caching is by installing a caching plugin. WP Fastest Cache, for example, can help you enable browser caching in a few clicks for free.

Alternatively, you can do it manually by editing the .htaccess file in the website’s root directory. This method allows you to set the expiry date of the cached files depending on the frequency of changes. Thus, visitors always get the newest version of the site without downloading the data on each visit.

3. Enabling GZIP Compression

Another way to reduce your site’s load time is to compress your site’s HTML, CSS, and JavaScript files into smaller sizes. By doing so, you get to speed up the resources’ download time, reduce visitors’ data usage, and increase the page load speed.

You can check whether or not your site has GZIP compression enabled using a GZIP compression checker tool. For WordPress-powered websites that haven’t authorized this function, many speed optimization plugins like WP-Optimize are ready to help you with it.

WP-Optimize is one of the best speed optimization plugins on the web. Its free version equips all the essential features you need to improve website performance, including GZIP compression. For more features like the automatic optimization and premium support, you can purchase the premium plans starting at $47.97/year.

4. Minifying Website Files

To further reduce file sizes and improve load time, you can minify the files by making the code more compact without altering their functionality. The minification process involves removing unnecessary elements within the file such as extra space, line breaks, and unused code.

WordPress website owners can find plenty of free minify plugins in the WordPress plugin directory to help tackle this task. Fast Velocity Minify is one of the many ideal choices as it has useful features like CSS and JavaScript merging and HTML minification. Not only does it do the job well, but it also costs nothing to use.


5. Defer JavaScript Parsing

When visitors access your website, their web browsers load and render all the web files. However, the rendering process stops whenever it finds any JavaScript files and only resumes after it finishes parsing them. As a result, it takes longer to load the web page.

By deferring JavaScript parsing, the browser will load the JavaScript files only after it finishes loading all the content. Therefore, visitors can see the page without waiting for the parsing process to complete.

Similar to previous methods, you can get a WordPress plugin to do the job effortlessly. WP Rocket, for instance, is a paid plugin that can help you defer JavaScript parsing in a few clicks. Additionally, it also lets you exclude specific files from the process to avoid any clash with the content. WP Rocket’s premium plans start at $49/year.

Alternatively, you can defer JavaScript parsing manually by editing the functions.php file in your theme’s folder. This article provides a thorough guide on how to perform this method without a plugin.

Final Thoughts

Improving your website’s performance is an essential step that all webmasters need to take to grow their site. Regardless of the improvements you make, the ultimate goal is to reduce page load time by increasing web file delivery efficiency. Once you achieve the optimum website performance, it’s easier to climb the SEO ranking ladder and drive even more traffic to your site.

In this article, you have learned how to optimize website performance by using five different methods. All that’s left is to apply them to your site and reap the benefits. Good luck! 

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