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In 2020, you can no longer afford to ignore search engine optimization for your website.
One of the most important processes for every website is the optimization process. That’s because search engines (Google, etc.) can bring you more traffic if your website has proper optimization.
If you’re about to establish a WordPress website or you already have one, the good news is that WordPress is one of the most SEO-friendly content management systems (CMS) in the world. It is often described as optimizable “out of the box.” It makes everything easy, and all you need to do is to make sure you’re using a quality WordPress theme which is optimized properly so you can fill it up with some plugins.
WordPress is also recognized as rookie-friendly so it has a lot of plugins that can help you to customize everything you want and make your job tons of easier. There are also some really amazing SEO plugins that you can use and it can help you to get more organic traffic from search engines.
Which plugins do you need? In this article, we give you a list of the most popular plugins that will help you to improve your SEO and explain how they’re working.
1. WordPress SEO by Yoast
The Yoast SEO plugin is one of the most used plugins for WordPress. Yoast has been around for more than a decade, and with more than five million installations worldwide it’s one of the most popular options for SEO optimization. It’s a free plugin that offers you almost all of the features to optimize your website properly.
With an on-page analysis feature, Yoast can pretty easily help any user to understand the post is optimized before it gets published. It helps you to avoid duplicate content, and you can be safe from penalizing Google. Also, there is a comprehensive optimization setting panel that will help you to manage each element pretty easily.
One of the best features, speaking of Yoast SEO is the ability to create and manage XML sitemaps. It is quite helpful, especially if you don’t have much of a technical background – you can create it without having to code your sitemap on your own.
You can install the Yoast SEO plugin for free, or you can choose a premium version that comes with upgrades, it’s up to you.
2. SEO Squirrly
One good news for all of you who aren’t SEO experts – SEO Squirrly is designed especially for you.
It’s pretty easy to use, and it works awesome. This plugin will inform you if your content is up to the mark regarding SEO and you can publish it when it’s 100% green – 100% green means it’s 100% SEO friendly. For example: if you’re writing an article for your WordPress website, you just need to input the desired keyword that you want to rank. SEO Squirrly will, as you write, in real-time gives you green light and a popup suggestion on how you can input that keyword in your article. It’s just like an SEO angel-guardian, or your SEO’s little helper.
One more good thing: SEO Squirrly also can analyze your competitors’ content, so you can see how they’re working and try to outrank their sites. It also will track all your progress on a weekly basis so you can be updated properly.
3. W3 Total Cache
W3 Total Cache is a plugin specialized on WordPress website speed optimizations. It is focused on helping your site scale and increase traffic without crashing while establishing user experience.
Of course, there is no program, hack or plugin that will help you establish a proper loading speed if you have a poor hosting provider. A reliable provider is the key to the fast website – before you choose one you should inform yourself about the pros and cons, and maybe read some reviews to see what other users think. Hostinger has top rank for WordPress website hosting, and it also has a very affordable price, so you can check it out. Plugins are there to help you improve already optimized speed, but they can’t do much without a solid base.
W3 Total Cache key features are supported for shared hosting and dedicated servers, Google AMP Support, SSL support, etc. As it’s extremely important for a site to be quick and user-friendly, and search engines like Google emphasize a lot on the user experience, this plugin is really helpful and it’s one of the most used.
4. Broken Link Checker
Google algorithms are especially unfriendly when it comes to the broken links, and they will penalize you for it, so the Broken Link Checker WordPress plugin is extremely precious for your WordPress website.
Broken Link Checker is a free WordPress SEO plugin and as the name suggests, it will find broken links on your site and detect it allowing you to repair it without damage to your content.
Some key features include the detection of links, redirects, and missing images, search and filter function for URL addresses and anchor text, dashboard notifications, etc.
5. All in One SEO pack
This is also one of the beginner-friendly plugins, and one of the more popular with over a million downloads worldwide. All in One SEO Pack will help you to optimize your WordPress website for all kinds of search engines without custom settings. With tools like APM support, Google Analytics support, Automatic meta tags, etc, this plugin will become your really good helper once you are familiar with all the settings and options.
Once you realize all the advantages of SEO plugins you’ll realize how useful it is having a tool that automatically does all boring work for you. But it is also important to remember: when it comes to the plugins, it’s all in quality, not quantity. Don’t let anyone trick you that more plugins mean better optimization – too many plugins can really harm your website and cause more damage than benefit.