Best Features for Boosting Sales on Your Eyewear eCommerce Site

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According to Technavio, the global eyewear market size is projected to increase by $98.28 million from 2024 to 2028, posting a steady performance with a CAGR of 9.19% during the same period. The increasing adoption of digital marketing, powered by eyewear eCommerce platforms, is among the key market trends driving the industry’s growth. With more online optical retailers establishing their presence, eyewear access has become easier and more convenient than ever before.

Given the expansion of online eyewear retailers, maintaining a competitive advantage is crucial to help your eyewear eCommerce business stand out. One way of doing so is by optimizing your website to improve the online shopping experience. Studies show that 72% of buyers say a badly designed website can affect their perception of a business, highlighting the need for relevant features to enhance customer satisfaction. With that being said, here are the best features for boosting sales on your eyewear eCommerce site:

Product comparison plugin

Making purchasing decisions can be challenging for customers, especially when faced with a variety of options. You can engage and help your buyers make informed choices by using a product comparison plugin that allows site visitors to evaluate your multiple product offerings alongside each other. This will enable them to compare differences in material, frame shapes, and prices. For instance, plugins like Products Compare for WooCommerce let consumers conveniently compare product details like availability and ratings to help them weigh their choices. Streamlining the research and purchasing process for buyers can help them pick their eyewear with ease.

High-visibility product photos

Product presentation is crucial to the success of your eyewear eCommerce site. Research shows that product photos can positively influence purchase intentions, especially high-quality pictures that let shoppers see the details of their preferred eyewear up close. Interactive 360-degree views are also helpful for customers who wish to look at frame details closely. Online retailer Eyebuydirect maximizes this feature to enable consumers to closely examine its selection of eyeglasses online, helping customers check product specifications in full detail. Buyers can access multi-angle views of eyewear offerings and zoom in with a built-in magnifying tool that acts as a cursor, allowing them to enjoy a detailed look at their preferred products even online.

Search and filter plugin

Studies show that 75% of online shoppers consider product filtering essential for a positive buying experience. This feature can help customers feel less overwhelmed by the diverse product offerings on an eCommerce site. You can take cues from eyewear retailer Sunglass Hut, which allows its customers to narrow their searches through filters that sort product offerings based on specific brands, lens types, gender, and best sellers. If your eyewear eCommerce platform also has a wide range of product offerings, consider using a search and filter plugin like FacetWP, which lets you create a highly customizable faceted search system that makes it easier for site visitors to filter your products.

Ratings display

According to research, online reviews can affect the purchasing decisions of 93% of customers, underscoring the importance of visible ratings that can sway site visitors to buy your eyewear products. This eCommerce feature can reflect your eyewear business’ commitment to meeting your customers’ diverse vision needs by accepting suggestions and comments on improving your services. Optical store Clearly displays its Trustpilot ratings and customer reviews on its homepage, making feedback readily available to site visitors. You can apply the same practice to your website by including a review plugin like WP Customer Reviews or Site Reviews, which lets you collect and display customer ratings on your homepage, helping you establish credibility with online shoppers.

Incorporating these features into your eyewear eCommerce sites can help your customers enjoy an improved online buying experience. It’s also an effective way to stand out and maintain a competitive edge in a tech-driven market.

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Steve Martin

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